Market Research
Market research is one of our strongest offerings. We balance rigour with speed and action, with the aim of providing good value for money. From simple "quick and dirty" research to statistically robust research .. we have done them all.
Some of our experts previously worked in global market research firms and have banded together under Freemans' banner to offer premium market research to our customers.
We provide the following services:
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Universe estimation
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Sampling method design
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Panel recruitment
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Panel management, incentivisation and retention
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Transcription services (orthographic, phonetic, Jefferson)
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Focus group research
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Semi-structured interview
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Market positioning in Asia/Pacific (excludes New Caledonia) region.
Freemans uses automated platforms to onboard, manage and conduct research. We used both internal (proprietary) and commercially available transcription AI tools.